Marcia Cirino

Vice President, New Business - São Paulo

Marcia Cirino has 25 years’ experience in communications. She leads the New Business efforts in Brazil, integrating teams to deliver the best solutions to client’s business challenges and communication needs.

Marcia Cirino

Vice President, New Business - São Paulo

When did you start at Weber Shandwick?

I started working at Weber Shandwick in 2010 as an
account executive , developing communication strategies
focused on leveraging the company’s corporate profile
through its CSR and Employee Engagement initiatives.

In five words or less, how would you describe your
Weber Shandwick colleagues?

Collaborative, kind, smart, brave, resilient.

If you weren’t working in this industry, what would
you want to do?

I would be an architect. I’m so passionate about
architecture and I love walking around and traveling
to see my favorite buildings in the cities.

What’s the best piece of career advice you’ve ever gotten?

“When you win, we win together. When you lose, we lose
together. We are a team”, from Zé Schiavoni, our CEO
in Brazil. This gives me so much confidence. I trust
my team and I’m so grateful for that.

Marcia Cirino in front of a geometric patterned wall

What is your most-used app on your phone?

Whatsapp by far. To connect with teammates, family
and friends.

What’s your favorite thing about Sao Paulo?

How diverse it is with people from all over the world.
How delicious the food is. How dynamic the city is,
with events, shows, parties, exhibitions happening
every single day. And yet, how it can feel like a
small city in the neighborhoods.

What’s your favorite restaurant in Sao Paulo?

Many in the city center, but it would be hard to
choose between “A Casa do Porco” and “Orfeu”.

What’s your favorite way to unwind in your free time?

Go for a walk with my dog Nina (Nina Simone Cirino).
Take care of my plants.

Picture of Marcia and her dog Nina

Where would you love to travel in the world to gain
inspiration?

Africa (South Africa, Botswana, Angola), because of
my origins; Italy, because I’m from São Paulo and
there is a huge Italian community in the city;
and Central America, because of their culture.

Do you do any charity or volunteer work?

I support institutions that provide support and
treatment for children with cancer.

What’s your favorite metaphor or phrase to use at
work or in a pitch?

“Thanks a million” because the teams are always so
collaborative with the new business requests (despite
them usually coming in tight deadlines), and I really
feel everyone tries to do their best as much as they can.

I believe in the transforming power of the communication.

Marcia Cirino

VP, New Business

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